Design Principles - Task 3: Development & Design

Khan Saif / 0367438

Design Principles / Bachelor's Design in Creative Media / Taylor's

Task 3: Development & Design

Tables of Content:

1. Instruction

2. Task 3: Development & Design

3. Feedback/Reflection

4. Quicklink

INSTRUCTIONS:


1. A recap of Task 3 Brief.

2. Select one of the 3 ideas you proposed in Task 2.

3. Develop the artwork through color exploration, composition, typeface, positioning or any design principles.

4. Finalise your idea.

5. Create our final design in A4 size, JPEG format in 300 dpi pixel size. 

6. Write a 200 word rationale.

7. Include Final Compilation post in the blog.

TASK 3: DEVELOPMENT AND DESIGN



Takiyasha the Witch and the Skeleton Spectre, By Utagawa Kuniyoshi (1844)

Chosen Artwork:



Sketch #2 based on Rule of Thirds


Progress:



Coloring (Missing the dead NPCs and detailed color backgrounds)





Final Artwork

Rationale: 

The artwork showcases a close proximity between characters,  conveying a sense of atrocity and fear. This immerses the viewer in the chaotic and intimidating scene.  Every detail in the piece is meticulously arranged to emphasize the brutality of the moment, making the horror of the summon feel more tangible and overwhelming.

A key element enhancing this effect is the use of flowing blood, creating a sense of movement and continuity. The dynamic flow guides the viewer’s eye through the composition, reinforcing the destruction and horror unfolding within the scene. The movement of blood and fire in the background suggests an unstoppable force, further amplifying the sense of chaos and doom.

The simple background captures the visual essence of medieval Japan, grounding the piece in historical context. Additionally, the contrast between the burial ground of skeletons and the fiery tones heightens the visual impact, symbolizing the merging of past suffering with present destruction.

The composition follows the Rule of Thirds, ensuring balance and strategically guiding the viewer’s attention to key focal points. This approach enhances the storytelling by directing focus toward the most critical elements, such as the summoning ritual, the terrified characters, and the overpowering presence of fire and blood. 

(200 Words)


- Close Proximity to display the atrocity and fear.

- Shows a continuation of flow on objects such as blood.

- Shows the closure of visual background of medieval Japan/Heian.

- Displays more color contrast, such as the skeleton's burial ground with a more fiery color.

- Rule of Thirds composition.- 

FEEDBACK:

Feedback:

WEEK 6: 

The sketch is ok, though make it less rough.

WEEK 7: 

Need to show more progress, and make sure due by deadline (Wednesday).


REFLECTION: 

Experience:

Analyzing the work of others has sharpened my ability to recognize and articulate fundamental design principles. These experiences have enhanced my capacity to evaluate design while deepening my appreciation for its influence on how we engage with the world.

Observation:

Through the use of color, shape, and composition, I have realized that design extends beyond mere aesthetics—it serves as a powerful medium for expressing ideas and emotions. I now understand how intentional design choices can captivate an audience, shape their perception, and establish meaningful connections.

Findings:

As I continue to explore various artistic styles and techniques, I develop a more profound insight into how visual elements interact to create cohesive and impactful messages.




QUICKLINK:


FINAL COMPILATION

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