2024.11.25 - 2024.12.16 (Week 10 - Week 13)
Khan Saif / 0367438
Brand Corporate Identity / Bachelor's Design in Creative Media / Taylor's
INSTRUCTIONS:
1. Create a brand guideline that is more concise and bespoke.
2. Embed the guideline into PDF and InDesign CC.
PROGRESS:
Progress Link:
CONTENT PAGE:
UPDATED BRAND POSITIONING:
Brand Story:
Nachtjuwel started off as a bartending business that is renowned for its original and refreshing drinks.
Realizing its crystalizing blue inside the drink was the selling point of the bar, we’ve proposed what kind of selling point that would make the bar symbolize the motifs of crystals further as not only put the emphasis of the brand, but also creates a unique experience that would also accurately portrait the brand and the motif. Thus, the idea of putting a medieval fantastical setting in the interior was set on developing the brand, creating a very immersive feel for customers.
Vision:
To become the ultimate gathering for fantasy lovers, bartending enthusiasts and customers as a unique
escape from the modern world.
Mission:
To set the standard for being a portal of the fantastica landscape and lore with its drinks, feasts and details that consistently adapt the fantastical theme that would ignite the customers with imaginations and spirits.
Target Audience:
Demographic Segmentation:
Middle-aged Consumers (Age 25-40)
Geographical Segmentation:
Foreigners, Malaysians
Psychographical Segmentation:
Bartending Enthusiast
Fantasy Lovers/Enthusiasts
Behavioral Segmentation:
Loves fantasy-themed entertainment
Brand Value:
Every customers is treated with warmth, respect, and the highest standard of service.
2. Creativity:
Aside from our variety of our original signature drinks, we blend modern and medieval creativity to craft unique events and experiences that captivate and delight our guests.
3. Community:
We foster a sense of fellowship with customers where they can gather, celebrate, and form lasting connections.
Unique Selling Proportion:
1. Its signature of crystallizing textured-cocktails and drinks.
2. Its varieties of fantasy-themed board games.
3. Its fantasy themed interior settings.
Brand Positioning Statement:
"Our medieval and fantasy-themed bar offers an immersive escape into a world of legends and magic,
blending captivating storytelling, authentic decor, and unique potion-inspired drinks. We cater to
modern adventurers seeking unforgettable experiences, a sense of camaraderie, and a taste of epic
tales—all in a warm, welcoming tavern atmosphere."
SUBMISSION:
REFLECTION:
Over this course, I have noticed my work progress has some ups and downs. But one thing they share in common is how I should methodically organize my work to present it effectively. Reflecting on this, I realize that organization plays a crucial role in not only structuring my ideas but also in ensuring my message resonates with the intended audience. When I failed to plan properly, my work often felt scattered and lacked coherence, making it harder to communicate my key points. On the other hand, during instances where I meticulously organized my thoughts and work, the difference was striking—my arguments became clearer, and my confidence in presenting them grew.
The process of learning to organize has also taught me patience. Initially, I underestimated how much time it takes to map out ideas thoroughly before diving into execution. But as I practiced, I began to see it as an investment rather than a chore. Creating outlines, setting priorities, and breaking tasks into manageable steps have become indispensable strategies for me. These methods not only improved the quality of my work but also reduced the stress I felt when approaching complex tasks.
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