2024.10.28 - 2024.11.18 (Week 6 - Week 9)
Khan Saif / 0367438
Brand Corporate Identity / Bachelor's Design in Creative Media / Taylor's
1. Write a logo rationale, mention keywords articulated in the brand profile that describe the brands core-values.
2. Create a mood board: colour, visual and typography. In doing so you can begin positioning your brand to ascertain a distinct identity but also one that is representative of its stated core values.
3. Design relevant applications (business card, letter-head & continuation sheet, invoice) using the logo created whilst guided by the framework identified in the mood board. Design at least 4 collaterals (t-shirt, tote-bag, lapel pins, product packaging etc.), design its digital presence (websites, social media) apply identity as environmental graphics and in simulations (signage, shop front, reception desk) as applicable.
PROGRESS:
Moodboard/Brand Positioning:
Brand Story:
Nachtjuwel started off as a bartending business that is renowned for its original and refreshing drinks.
Realizing its crystalizing blue inside the drink was the selling point of the bar, we’ve proposed what kind of selling point that would make the bar symbolize the motifs of crystals further as not only put the emphasis of the brand, but also creates a unique experience that would also accurately portrait the brand and the motif. Thus, the idea of putting a medieval fantastical setting in the interior was set on developing the brand, creating a very immersive feel for customers.
Vision:
To become the ultimate gathering for fantasy lovers, bartending enthusiasts and customers as a unique
escape from the modern world.
Mission:
To set the standard for being a portal of the fantastica landscape and lore with its drinks, feasts and details that consistently adapt the fantastical theme that would ignite the customers with imaginations and spirits.
Target Audience:
Demographic Segmentation:
Middle-aged Consumers (Age 25-40)
Geographical Segmentation:
Foreigners, Malaysians
Psychographical Segmentation:
Bartending Enthusiast
Fantasy Lovers/Enthusiasts
Behavioral Segmentation:
Loves fantasy-themed entertainment
Brand Value:
1. Quality
2. Imaginative
3. Hospitality
Unique Selling Proportion:
1. Its signature of crystallizing textured-cocktails and drinks.
2. Its varieties of fantasy-themed board games.
3. Its fantasy themed interior settings.
Brand Positioning Statement:
"Our medieval and fantasy-themed bar offers an immersive escape into a world of legends and magic,
blending captivating storytelling, authentic decor, and unique potion-inspired drinks. We cater to
modern adventurers seeking unforgettable experiences, a sense of camaraderie, and a taste of epic
tales—all in a warm, welcoming tavern atmosphere."
SUBMISSION:
REFLECTION:
Throughout this task, I realized that the challenge comes from communicating the values and personality of the brand while emphasizing the merchandise mockups, such as collaterals and social media. The process required careful consideration of how each design element, from color palettes to typography and layout, could align with the brand's identity and resonate with its target audience.
In particular, I learned the importance of consistency and cohesion across various platforms and items. Merchandise mockups, whether they are promotional products or social media visuals, act as extensions of the brand. Each detail must serve a purpose, contributing to a cohesive narrative that reflects the brand’s mission and core values. This requires not just creative skills but also strategic thinking to ensure every element reinforces the desired perception.
Overall, I had a fun time doing the task and I find this task very helpful to my work ethics and creative progress, despite the time constraint.
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