Brand Corporate Identity - Project 2
2024.09.30 - 2024.11.3 (Week 2 - Week 6)
Khan Saif / 0367438
Brand Corporate Identity / Bachelor's Design in Creative Media / Taylor's
Instructions:
TASK 2A: Logo Research & Analysis:
Within 2 weeks, collect 2 logos each day up to 2 weeks, in a total of 28 logos, then analyze them based on their logo marks, graphic elements, color scheme and typography etc.
TASK 2B: Logo Idea and Execution:
Document ideas and sketches every week for our logo designs that creates a strong lasting impression. For example, use mind maps to identify the brand's key visuals, and develop sketches into a concept.
Submission for Task 2B required these information below:
1. Logo in Black & White, Reverse and Color
2. Logo Space Rationalization & Clearspace
3. Logo with Strapline
4. Logo with Rationale
5. Logo Minimum Size
6. Brand Primary & Secondary Color
7. Logo Brand Typeface
8. Patterns derived from Logos
9. Logo Animation (GIF)
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