Design Research Methodology - Final Task

Khan Saif / 0367438

23/4/2024 - 23/7/2024 (Week 1 - Week 14)

Design Research Methodology | RES 60304 / Bachelor of Designs (Hons) in Creative Media, Taylor's University

INSTRUCTIONS:

FINAL REPORT: 

PRESENTATION VIDEO: 

FEEDBACK: 

RES60604 DESIGN RESEARCH METHODOLOGY | April 2024 Semester Bachelor of Design (Hons) in Creative Media   Student name: Khan Saif Student number: 0367438 Lecturer:  TASKS 1 & 2: RESEARCH PROPOSAL & CRITICAL REVIEW (Weeks 1-7) Week Item Feedback by lecturer Action by Student Week 1 Module introduction & briefing of all tasks / Week 2  Figuring out research topic Should be careful about words when thinking of topics Thinking of another topic to write about. Topic Change: FROM “Color Theory for brands” TO “Design Principles for Logos” Week 3 Writing Proposals, Research objectives and questions Trends and brand’s logo designs have nothing to do with each other. Focus one thing at a time.  Need reference in proposal to backup my claim for the proposal. Should reword a bit and know the difference between “Brand” and “Corporate identity” Provide References to backup my Proposal. Correct the proposal given the Lecturer's instruction. Week 5 Proposal, research objectives and questions  Still haven’t make any adjustments or changes since week 3, provide references and reword the statement. Also haven’t started Task 2 yet. TASK 3: RESEARCH DESIGN – PRIMARY DATA (Weeks 6-12) Week Item Feedback by lecturer Action by Student Week 7 Primary Data Prepare a Google Doc and write the following:  Recap research problem, questions and objectives. Provide a research method State the research method with justification and reference Provide more details about my target audience Write the questions for the survey. Week 9 Primary Data/Survey Do not ask the respondents which elements do they “value” as the goal is to study the effectiveness of each design principle. Do not sketch the logos on my own as it is time consuming and may not be accurate to most principles and elements. Instead, find logos that stand out.  Need justification for each questions for the survey Need further reference and citations.

 

TASK 4: RESEARCH REFLECTION REPORT & RECORDED PRESENTATION (Weeks 12-14)
Week	Item	Feedback by lecturer	Action by Student
Week 13	Presentation Slide	Include proposal, research methodology, data analysis, conclusion and references in the slides

REFLECTION:

Experience: 

Overall, I find this course broadened my understand on design principles in logo designs. In this course, I had an invaluable opportunity into conducting research involving my interests and curiousity in graphic design. I think this experience gave me the change to gain insights of the design industry by  reviewing researches and conducting surveys. Overall, each step of processes that I've made over the past 14 weeks  enhances my academic knowledge about the subject that I have been passionate for so long. 

Observation:

The most interesting observation I have observed is that conducting researches need to have good amount of organizing skills. If the information and even references/citation scattered and disorganized to the point it becomes confusing, the main point of the research may be lost and even become obscure. As a whole, organization and management of research paper plays a very crucial part of making research paper much more delightful and appealing to read and observe.