Creative Brand Strategy
Khan Saif / 0367438
Instructions
Project 1/ Case Study & Campaign Proposal
Task 1
1A: Case Study
We are tasked to analyse a well-established Rebranding Campaign of our choosing.
Identify its brand strategy — including the Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, and Brand Positioning.
Understand its brand experience — focusing on features and activities.
Review its key visuals and applications — examining the identity and usage across different platforms.
1B: Campaign Proposal
We are tasked to propose a Branding Campaign. The campaign will be for a brand of our choosing and may be conceptualised as either a rebranding exercise to introduce a new concept or a new product line launch.
The suggested proposal outline includes:
Campaign Description
Brand Story
Objective & Purpose
Brand Values
Vision & Mission
Target Audience
Organizers
SWOTs
Brand Positioning
Furthermore, we are tasked to identify the Brand Touch Points by producing a Customer Journey Map.
SWOT Analysis
Task 1
1A: Case Study
We are tasked to analyse a well-established Rebranding Campaign of our choosing.
Identify its brand strategy — including the Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, and Brand Positioning.
Understand its brand experience — focusing on features and activities.
Review its key visuals and applications — examining the identity and usage across different platforms.
1B: Campaign Proposal
We are tasked to propose a Branding Campaign. The campaign will be for a brand of our choosing and may be conceptualised as either a rebranding exercise to introduce a new concept or a new product line launch.
The suggested proposal outline includes:
Campaign Description
Brand Story
Objective & Purpose
Brand Values
Vision & Mission
Target Audience
Organizers
SWOTs
Brand Positioning
Furthermore, we are tasked to identify the Brand Touch Points by producing a Customer Journey Map.
SWOT Analysis
Project 2/ Design Brief Proposal
Task 2A: Ideation
We are tasked to continue researching application references based on the Brand Touch Points identified in the Campaign Proposal (1B). From there, we must select only the most relevant touch points—those that are unique and effectively represent the subject in every context—to build our Critical Application List. For each selected application, we will include a short description and consider how it contributes to elevating or achieving the overall Brand Campaign.
Task 2B: Design Direction
We are tasked to articulate the design direction by developing a set of mood boards or a stylescape that includes visual style, colour palettes, typography, graphic elements, and more. This will serve as the proposed look and feel of our Brand Campaign.
Progression :
1.0 Key Visual
5.0 Website Landing Page
We compiled all elements of the campaign and integrated them into a single landing page.
Attempt 1
Final Attempt
Final Submission
Key Visual
A4 poster
Vertical poster
Multiple Social Media Posts
Insta Feed
Pop-up Event Mockup
Video Campaign
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